Interesting facts about vitamins and baby boomers
Written by admin on August 31st, 2010Baby boomers are a large portion of the population purchasing nutritional supplements of all kinds. “Boomers,” the 37 – to 56 -year-old crowd, are very interested in health issues and all things anti-aging related . Anything that will buy them better health of their joints and bones, brain, heart, eyes; give immune support, menopausal support, or help them control their weight is worth a shot…and worth a dollar from their pocket . By 2010 one-in-three Americans will be age 50 or over. Fully 56% of the U.S. adult population is taking vitamins of some kind, spending $4.8 billion per year. And, adults who exercise are 22% to 66% more likely to take vitamins than the average.
Most vitamins are sold in grocery stores, drug stores, and large discount centers (70%). Another 20% are sold in vitamin stores with only 10% being sold in other outlets, some of which are gyms. The most common type of vitamins sold, are multi-vitamins in a pill form. So boomers already know the value of vitamins, they are already spending money on them. There is a great deal of opportunity for boomers to upgrade the vitamins they are taking. I can’t advocate liquid vitamins too much . Pill forms provide only about 10% to 20% absorption into the system, where liquids are absorbed up to 98%. A high quality, pharmaceutical-grade, liquid vitamin is also retained in the system longer, providing a more effective utilisation of the nutrients – less waste being flushed down the toilet -literally. Boomers already view themselves as above average and they want the products to keep it that way.
The products that are clearly identified as condition-specific attract more attention and increase consumption. For example, this statement, “Four common supplements – chromium, vitamin B6, vitamin B12 and multivitamins – may help slow weight gain in middle-aged adults,” is very specific and an effective marketing phrase . You can get the supporting article at my website, or at foodnavigator.com. Additionally, the FDA can help out, they give detailed information on “qualified health claims” which are authorized by the FDA at www.dfsan.fda.gov/~dms/qhc-sum.html –claims related to such things as: cancer and Selenium and antioxidant vitamins; coronary heart disease; Omega-3 fatty acids (fish oil); vascular disease, and B vitamins. You can get additional information on liquid vitamins of all sorts at http://www.fullperformancefitness.com/nut_inf.html
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