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A good motivation theory has to recognize the fact that we each get driven differently. In the practice of neuro-linguistic programming or “NLP” this is taken into account in several ways. One of the more useful NLP theories is the concept of “away-from” & “towards” personalities.

Of course, we each have both ways of operation as a part of the path we function, but oftentimes one is superior in each of us. Those in who the “towards” motivation rules will be more impacted by views of future rewards. Those with a mainly “away-from” motivational way, will be more impacted by ideas of escaping pain or trouble.

Why not use this test to get an idea about which motivational style rules your personality? Just read the following two descriptions of what having millions of dollars could mean to you.

1. You are safe & secure. You never have to return to your job or do anything you do not want to do. You have the ways to eradicate most of your problems easily. You have everything you need to be free & comfy.

2. You have the house of your dreams, and your car too. You purchase anything you need for you and your friends, & you do what you want. You have the way to achieve any of your goals.

If the first description is more compelling to you, you chiefly have an “away-from” personality. If you feel more impressed by the second description, you have a “towards” personality. There are good & bad points to both types. “Towards” individuals make good entrepreneurs, for example, but often get into problem because they do not plan well enough to avert problems. “Away-from” individuals manage things well & avert problems, but do not do as well at big goals.

So how do you use this motivation theory and this knowledge about yourself to your best advantage? Suppose you need to make more money and you are an “towards” person. You would want to understand the things you’ll purchase and do with that money, but also be conscious that you may be glossing over the problems. If you are an “away-from” person, you’ll need to continually remind yourself what a fix it will be if you fail. Otherwise you will lose your motivation once you reach some level of ease.

Naturally, when you realise these two motivational ways, you can also regulate others more easily. If you wanted to sell a new car to someone, for instance, you would first determine if they are motivated away from things or towards things. For the former, you might explain how this new car will mean no more used-car troubles, or how it will make life easier. For the latter, you would explain how great they’ll look in it, or what it can do.

You can execute this theory, and practise using this knowledge to regulate others, but do not forget to regulate yourself. While it is useful for realizing & charming others, this is a motivation theory that is best used to impress your own self improvement.

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