The Media Reports Poorly on the Electronic Cigarette

Written by Jamie Harris on October 7th, 2009

[youtube:c40_yODUTqk;[link:Electronic Cigarette] by The Safe Cig as seen on Action News;http://www.youtube.com/watch?v=c40_yODUTqk&feature=related]Many media sources have taken to reporting on the safety of new smoking alternative devices called electronic cigarettes. There seems to be one large fundamental flaw between the reporters in the media and the distributors world-wide.

Let’s examine the argument in question and try to pick out the difference. If you ask an electronic cigarette vendor if their product is safe you will hear, “Yes, these devices contain only nicotine to satisfy your cravings and propylene glycol to give you the sensation of smoking.” When the media reporter gives you their take, it will sound something like, “These devices are not FDA Approved and may carry health risks.” Seems like a fair conflict of interest doesn’t it? But did you examine the context of each statement?

The poor translation between the two sources stems from the starting point of “safety”. Distributors are comparing electronic cigarettes to tobacco cigarettes. The media is comparing them to not smoking at all. This is baffling to e-cig distributors as they implicitly market the product to current smokers who will gladly take any alternative to tobacco.

A lot of folks don’t realize that tobacco is not the biggest health risk in a traditional cigarette. By themselves, they are fairly safe. But put a flame to any organic substance, even lettuce, and you have started a combustion process that gives life to over 4,000 chemicals. It is the flame that ignites the health risk.

So if we take the ignition out of the combustion process, we are in essence also removing thousands of killer chemicals as well. And you know the carcinogens (cancer causing agents) you’re always warned about? They’re gone too. Now compare the electronic cigarette which is combustion free to a traditional cigarette and you’re suddenly viewing from a different angle. There is only one unproven ingredient in the liquid used by electronic cigarettes that is causing all of this fuss, but the fact still remains that these devices are combustion free.

Users of the e-cigarette have rabidly taken to the internet to tell their success stories. Countless testimonials and petitions to keep them on the market can be found in forums, on blogs, and on virtually every vendors’ website. It’s a well known fact that your sense of smell and taste as well as your overall health can return shortly after you quit smoking and these are the kind of results that people are seeing with e-cigs.

While the distributors seem rightly biased for them, the media will likely continue to carry a bias against them, at least until the FDA gets around to working something out. In the mean time, smokers will continue to have the freedom to make an educated decision for themselves and consult their doctors about the new smoke-free alternative popping up across the globe.

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