How Advertisement For Cosmetics Are Effecting Today\’s Teenagers

Written by Jerome Vang on January 12th, 2010

The industry of cosmetics covers a large range of products and beauty supplies. It can apply to any number of make ups, beauty products, and skin care. The definition of the word means different things to people. They are a big part of the feminine lifestyle.

The advertising market for today\’s beauty industry is full of campaigns that feature beautiful women with perfect features. Consumers are then told they can look that way too, if they buy the product. This type of marketing has garnered a bad reaction from the teen market.

These ads show females getting a lot of attention from overly handsome guys while looking beautiful. This sends out the message that you need to be beautiful in order to get the guy you want. The product sells well enough, but at the cost of the consumer\’s self-esteem.

Commercials like this are known to lead to extreme depression in impressionable teens. Some companies have foregone this type of publicity, a lot of other companies have not. The biggest problem with this kind of campaign is the people hired to perform in them.

One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.

This problem, though mostly seen in girls, is not exclusive to females. Males also suffer self-esteem issues. When they see ads like this, teens think they need to look perfect to in order to be happy. This is not the right message.

Commercials on TV are not the only culprit. Fashion magazines, and those geared towards teenagers are worse. They advertise using models and celebrities that are shown to be flawless. Even if the consumer bought the product, there is no guarantee that they are going to look exactly like the model or actor being pictured. These pictured models are more than likely airbrushed to look perfect.

Thankfully, there are some industries taking this problem into consideration with their product lines. Real individuals are being brought in. Models and actors are now taking a backseat. With these changes, the pressure is off for perfection is off.

The problem will not go away over night, but there are steps being taken. Flip through a fashion magazine or a teen oriented magazine once. You will see many cosmetics advertisements now feature normal teenagers. This is a big step in helping the self-esteem of today\’s youth.

Breast enhancers are a fine way for increasing your bra size by up to a full cup or so. Ladies Fragrances Maracuja — a natural emollient which is very similar to the structure of human skin. Concealer is often paired with foundation that is usually applied as a full-face coverage.

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