What Makes Korean Cosmetics Popular?
Written by Hellen Oswald on February 9th, 2010Korean cosmetics are a hit in Asia and quite impressively, they are seizing the Western lands as well with similar accolade.
Enter into a beauty shop and Korean cosmetics can never be omitted. Their popularity goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans\’ influence on other people has gone a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still new in the market, but they have been accepted so easily that their competitors have been dramatically challenged. In fact in 2009, Korea\’s cosmetics industry increased 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are beautifully and fashionably packaged that women are so drawn to them. This form of packaging is deemed extremely necessary for stylish women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically beautiful is a great deal to South Koreans. And because they have sort of set the standards for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a deal of Asian women are going gaga for over Korean products. One apparent edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics are cheaper than other top Asian and Western brands yet promise the same or even better results. Moreover, Korean cosmetics are affordable as they follow a simplified distribution scheme (from headquarters straight to distribution outlets) thereby cutting operational costs.
Korean cosmetics have established their niche all over the world so that Korea\’s image has gone from kimchi to everything.
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